Need help putting this into practice?
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Need help putting this into practice?
Our team can audit your site and recommend the next steps — free.
From simple brochure sites to full web applications, here's what drives website pricing and how to budget for yours.
A small business website typically costs between a few hundred and a few thousand dollars, while custom web applications can run much higher. The range is wide because 'a website' can mean very different things.
The good news: once you understand what drives the price, you can decide exactly where to invest and where to save.
Five factors account for most of the difference between quotes:
Templates are fast and affordable, which makes them ideal for new businesses validating their market. Their limits show up later: generic look, bloated code and features that are hard to change.
Custom builds cost more upfront but are faster, easier to rank and shaped around your customers, which usually pays back through higher conversion rates.
Start with the goal of the site, list the must-have features, and ask for an itemised quote. A good agency will show you where each dollar goes and suggest a phased approach if your budget is tight.
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